First Calgary Financial a sponsor of dangerous Cyclepalooza “Crowbomb” stunt.

Corporate responsibility is a term we hear often. That term can apply to what public events or actions a corporation may sponsor. I suspect that perhaps First Calgary Financial didn’t realize that in sponsoring the Cyclepalooza event in Calgary that the “festival” also included dangerous stunts such as the fourth annual “Crowbomb” action. That does not absolve First Calgary Financial of responsibility here. They really should research exactly what they are funding as the activity that they are funding reflects on the sponsor. As a shareholder and a citizen I am disappointed that First Calgary Financial has sponsored this event.

Here is a recap of what the Cyclepalooza “crowbomb” event involved.


Eight activists staged at a gas station in Marda Loop and then proceeded to aggressively and dangerously ride down Crowchild Trail in Calgary during rush hour. Cyclists purposely weaved in and out of traffic putting both themselves and innocent drivers at terrible risk as can be seen in the picture below showing one cyclist cutting off a large truck.


Fortunately for these activists, Calgary Police have decided not to charge them for this dangerous stunt at this time. In reading the quotes from Sgt. Mike ter Kuile of the Calgary police traffic response unit, it is clear that charges certainly could be possible and I suspect that they may be laid in any future events.

Sgt. Mike ter Kuile:

Sgt. Mike ter Kuile of the traffic response unit says he viewed the footage captured by Global Calgary and noted some of the things he saw — including bicycles weaving between vehicles — were dangerous and violated bylaws and rules under the Traffic Safety Act.

For example, cyclists must travel in single file and ride as close as practicable to the right curb, with both hands on the handlebars — unless signalling — and both feet on the pedals — unless stopped.

He said stunting charges are also possible in cases where cyclists are deemed to be causing a distraction to other roadway users.

He said stunting charges are also possible in cases where cyclists are deemed to be causing a distraction to other roadway users.

“In any contest with a 3,500 pound vehicle, you will lose,” ter Kuile added. “What right do you have to impact the motoring community by conducting yourself in this manner?”


The organizers within Cyclepalooza refuse to distance themselves from this clearly dangerous stunt. It can be hoped that responsible sponsors may do so. I hope that citizens and shareholders demand that First Calgary Financial and other sponsors stop sponsoring this activity. Liability has to be considered too. What if a cyclist or motorist got injured or killed in one of these events. Would the sponsors be held legally responsible?