My name is Earl. A steer’s journey from field to plate.

When Earls restaurant chain announced that they were refusing to buy Alberta beef in favor of a Kansas supplier that has a dubious stamp of being “humane beef” from a Virginia outfit that apparently certifies for these sorts of things, I have to say I was rather stumped. Why would a restaurant chain purposely alienate the people who built them? They were started in Edmonton after all.

There is nothing that the Kansas supplier provides that Alberta does not as far as standards for humane beef go. Regulations prevent antibiotic laden meat from hitting the market and there are countless suppliers who provide non-hormone filled beef on request.

Earl’s made some weak claims that there is consumer demand for this. As a restaurant owner I have to call outright bullshit on that. In this past year, I have had all sorts of odd requests from customers but I have NEVER had a request for certified humane beef. While Earls may have a different clientele in some of their urban locations, I still find it exceedingly hard to believe that there is or ever was any significant demand for this kind of certification.

Even assuming this demand was there and growing, for Earls to claim that they couldn’t find Canadian suppliers who could produce that sort of beef is simply bullshit again. Alberta alone has thousands of producers and over 5 million cattle. With only marginal effort Earls could have brokered directly with some large local producers who would have been overjoyed to produce in whatever manner Earls likes (in fact most of them already do). I guess if they went local though, Earls would have lost the strength of their ill conceived publicity stunt.

As is my nature though, I am inclined to put things to the test.

I decided to purchase beef for my restaurant directly from a local supplier who would abide by my requests for a lack of anti-biotics in the meat, lack of growth hormones and a humane treatment throughout life up to and including processing time.

It took me about 5 minutes on google and couple phone inquiries before I found such a producer.

Meet Earl!


The young steer pictured above resides but 10 kilometers from my restaurant. I have purchased him and named him Earl in honor of some of Alberta’s less principled restaurant owners.

Earl will be local and grass fed. Earl’s natural growth will suffice thus he will not have any hormones applied. If Earl should grow sick, he will indeed receive treatment even if that means using antibiotics if need be. It would be sick and inhuman to refuse treatment like that even if some restaurants condone such heartless cruelty. If such should happen, Earl would have to wait a minimum of 90 days before heading to the processors all the same as is Alberta regulation. No medications make it to the plate here.


As can be seen above, I have direct access to check on Earl’s welfare at any time I please. Earl’s mom is a little on the grouchy side so I didn’t get much closer for the shot. She will be a good mom to protect him from coyotes and some of the other hazards Earl may face in grazing free range around here. They have a good relationship and am happy to have purchased a steer from such a solid family unit.

I will track and document Earl’s progress through life here until he hits the plates in my pub. We will observe holidays together and enjoy the great scenery and atmosphere just West of Calgary.

Earl and any other livestock I purchase for my restaurant will be certified humane through the “Cory Morgan certification program” which is no less credible than any organization out of Virginia.

This whole process was remarkably easy to do. I expect it would have been even easier if I needed millions of pounds of meat as producers would be clamoring to get a client who can purchase so much.

In closing, if you want good solid Alberta beef which is antibiotic free and humanely raised, just come on down to Water’s Edge Pub in Priddis (10 minutes from Calgary).

Earl needs to grow a fair bit before he is ready to grace the pub himself but we already stock beef just as humanely raised as he will be.

Now was that so hard?

6 thoughts on “My name is Earl. A steer’s journey from field to plate.

  1. I have never been a fan of earls. Oversize plates – undersize meals and oversized prices doesn’t really get me to return. However knowing that earls is going to be providing halal meat instead of humane meat simply makes me even more resolved to avoid the place. Of all the ways to kill an animal halal has to be the cruelest and for earls to lie to us and tell us that the slaughter is humane is simply beyond the pale.

  2. Yeah I haven’t been on the bandwagon to boycott Earl’s either as I have tried my hardest to avoid them for probably 20 years. I do hope that other places do see a boom in business though and it wouldn’t hurt my feelings at all to see Earl’s clamoring to get clientele back in a few months. My boycott will continue as it always has though.
    Looking forward to having a piece of Earl though. Let me know when he is on the menu.

  3. Great piece Cory. You have adeptly pointed out the absolute obsurdity of Earl’s position.

    Also, their timing could not have been worse. Let’s hope it really starts to hurt them at the till.

  4. This is perfect. Hopefully you will post a message when Earl is steak ready! That would be worth a trip down.

  5. If you want humane don’t kill it or eat it. And by the way, why is it ok for Earls to truck meat from the US – heavy carbon footprint. How ethical is that – not very. Think of the children!!!

  6. Noticed rapid back-track from President of Earl’s chain this AM. However, others have noted said President is “Mo Jessa” aka Mohamed Jessa, and figured he was trying to go halal stealthily. Me, I want my food to be killed humanely, not halal, and certainly not slain while prayers are said to an alien god.

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